10 Million and Beyond

"A car that enables people to go where they want, when they want, and to return safe and sound." The Land Cruiser is unique in the automobile world.

1951 Land Cruiser BJ series

The Toyota Jeep BJ was originally developed for use by the National Police Reserve (today's Japan Ground Self-Defense Force) in 1951.

1955 Land Cruiser 20 series

The second-generation Land Cruiser, the so-called 20 Series, was released in November 1955, with the external appearance suitably redesigned for civilian use.

1960 Land Cruiser 40 series

The third-generation Land Cruiser, commonly known as the 40 Series, was placed on the market in August 1960. The vehicle won high acclaim as a reliable cross-country vehicle, making the Land Cruiser brand renowned across the globe.

1967 Land Cruiser 50 series

The Land Cruiser FJ55 station wagon was introduced in August 1967, featuring a 2,700 mm wheelbase chassis and a newly designed body, and replacing the FJ45V 4-door van with a wheelbase of 2,650 mm.

1980 Land Cruiser 60 series

The 60 Series was released in August 1980 as the successor to the 55 Series. While the export model was a station wagon, the domestic model was classified as a van (commercial-use vehicle).

1984 Land Cruiser 70 series

In November 1984, the Land Cruiser 70 Series was launched as the successor to the 40 Series.

1985 Land Cruiser Light 70 and Wagon

The Land Cruiser was increasingly used for leisure, and this led to a heightened focus on comfort and style, in addition to mobility.

1989 Land Cruiser 80 series

This model succeeded the 60 Series in October 1989, adding an 8-seater station wagon to the lineup.

1990 Land Cruiser Prado 70 series

In April 1990, long-wheelbase 5-door versions were added to the Land Cruiser 70 wagon and van, which had previously consisted solely of short-wheelbase 3-door versions.

1996 Land Cruiser Prado 90 series

With the second-generation model released in May 1996, the Land Cruiser Prado line steered toward a more passenger-oriented 4-wheel-drive (4WD) vehicle.

1998 Land Cruiser 100 series

The Land Cruiser 100 was released in January 1998 as the successor to the Land Cruiser 80.

2002 Land Cruiser Prado 120 series

The third-generation Land Cruiser Prado was released in October 2002. The newly designed high rigidity frame delivered enhanced maneuverability, vehicle stability, and quietness.

2007 Land Cruiser 70 series

Sales of the Land Cruiser 70 Series concluded in Japan in 2004. Overseas, however, the car's drivability and reliability in harsh usage environments remained highly regarded and, as such, the 70 Series continued to be produced as an overseas-only model.

2007 Land Cruiser 200 series

The Land Cruiser 200 Series was launched in September 2007 as the successor to the 100 Series, expanding the length and width by 60 mm and 30 mm, respectively.

2009 Land Cruiser Prado 150 series

The fourth-generation Land Cruiser Prado was launched in September 2009. While the Prado had been sharing the chassis with the Hilux Surf since May 1996, the two lines finally merged as the fourth-generation Prado.

2014 Land Cruiser 70 series

The Land Cruiser 70, first launched in Japan in 1984, has heavy duty specifications adapted for off-road driving. In addition to the four-door van model previously available, for the first time in Japan, in 2014, a double-cab pickup truck was added to the lineup.