What does the Toyota logo signify?
More than collection of shapes, The Toyota Ellipses symbolize the unification of the hearts of our customers and the heart of Toyota products.
There are three ovals in the new logo that are combined in a horizontally symmetrical configuration. The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other.
The overlapping of the two perpendicular ovals inside the outer oval symbolize "T" for Toyota, as well as a steering wheel, representing the vehicle itself. The outer oval symbolizes the world embracing Toyota. Each oval is contoured with different stroke thicknesses, similar to the "brush" art known in Japanese culture.
The space in the background within the logo exhibits the "infinite values" which Toyota conveys to its customers: superb quality, value beyond expectation, joy of driving, innovation, and integrity in safety, the environment and social responsibility.