ALSAYER AND TOYOTA LAUNCHES NEW PRADO 2018


Reach the Unreachable: Prado Continues Being the Strongest.Refined exterior design and more dynamic off-road performance

  • The new model exhibits a more dynamic, modern and robust styling
  • Sophisticated and intuitive interior delivers greater convenience and passenger experience
  • Prado’s latest offering goes the extra mile with superior driving dynamics
  • Cutting-edge safety technology makes Prado the families’ favored 4x4 option

KUWAIT: Mohamed Naser ALSAYER & Sons (MNSS), a company of ALSAYER Holding has unveiled the new 2018 Prado – toughest and most reliable regular 4x4. The press conference which was recently held at ALSAYER Ballroom at Ardiya was attended by Bengt Schultz Chief Operating Officer, Johan Heislitz Senior Business Director MNSS, Scott McNicol General Manager Sales, Hamad Al-Fouzan Product Planning Manager, Takayuki Yoshitsugu Chief Representative Toyota Middle East along with distinguished members of the press and media.

Commenting on the heritage of Prado Scott McNicol said “Prado is not just an ordinary SUV. It’s a historic SUV – Personal or Business: Thanks to loyal customers. With inherited DNA from Land Cruiser - the king of SUV’s, evolution of technology and a revolution of performance it is one of the most successful SUV’s of all times, Our recent research has shown that Prado is rated highest preferred in regular 4x4 segment: they said it’s the best choice for the Gulf conditions, it’s a name they trust, great interiors, superb driver comfort with most of the options available inside and it offers the great value for money.”

Building on an enviable heritage of offering a powerful four-wheel drive performance, a new and improved Prado has been unveiled for its ever-growing fan base in the GCC. Available in more than 190 countries worldwide, the most of all existing Toyota models, the Prado’s unrivaled off-road abilities have earned it a rock-solid reputation as one of the world’s toughest and most reliable 4x4s.

The new Prado further enhances this reputation with new, more modern and robust exterior styling, more sophisticated, comfortable and higher quality interior design, improvements to its dynamic abilities and user-friendliness, both on- and off-road.

Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative ‎Office, Toyota Motor Corporation, said, “The GCC countries have always had a loyal and growing customer base for Toyota vehicles, and today, we are excited to unveil the new Prado. It strikes a balance between a refined design, both in its exterior and interior, and superior driving dynamics that bring greater agility and efficiency in driving performance.

He added: “Over the years, Prado has proven its tough, lasting and reliable qualities across different terrains and extreme environments, and this new Prado builds on this legacy to exceed the expectations of our valued customers in the region. I am confident that it will tick all the boxes of consumer interest owing to its outstanding quality, durability and reliability with unrivaled off-road performance and ever-greater levels of comfort and ownership prestige. Furthermore, engineers have strengthened the car’s safety and comfort features, and these critical enhancements will contribute towards making the new Prado one of the leading choices amongst families in the region and beyond. I thank the loyal fans for their continued support, and look forward to their reviews and reactions to the new Prado.”

Featuring ergonomically optimized and functionally grouped switchgear, a new dashboard design incorporates the large, 8-inch multimedia system, Optitron driver’s meters, a power steering wheel and switchgear-controlled 4.2’’ Multi-information Display.

Helping even unskilled drivers maximize the vehicle’s off-road performance, the Prado’s all-terrain support systems make it one of the most technically advanced, safe, pleasurable and easy-to-use four-wheel drive vehicles in the region.