Success Around the World
Toyota first began making efforts to expand around the world little after the World War II. Due to the fact that most developed countries had an already well-established sales network of European and American manufacturers, Toyota decided to look toward the Middle East, Southeast Asia, and South America. In these regions, the Land Cruiser's suitability to bad road conditions together with its international competitiveness allowed for the steady increase in its popularity that has since expanded to every region around the world.
The Land Cruiser has entered the Paris-Dakar Rally with privateers since the original version that took place in 1979, and with works teams since the 17th edition in 1995. Here is a look at the heated battles that have took place for the last 27 years.
A summary of photographs of various scenes around the world that demonstrate the durability and running ability of the Land Cruiser.
An introduction to some of the awards the Land Cruiser has won around the world per country/region.